Overview of the Best Betting Offers – Claim Your Free Bet or Sign up Bonus

In the following review, we’ll be analysing the betting sites with the best new customer bonus offers, as well as all the long term and short term promotions that become available once you’ve become a fully-fledged member. The quality of a welcome offer can be judged by asking a number of questions: “How long does it remain valid?” “How much money is up for grabs?” “What terms and conditions must be fulfilled before withdrawals are permitted?” And “does it apply both to mobile and desktop betting” are just a few of the important points that should be considered before you sign up to redeem a particular betting offer. To add to this, many bookmakers will also carry a large number of additional promotions and special deals that become available after you’ve played through the new customer offer. For this reason, it’s well within your best interest to not only judge a bookmaker by the quality of the welcome promotion, but also by the variety and quality of the different bonuses for regular playing customers.

The Best Betting Bonuses In the UK
Bookmaker Bonus Extra Info Rating To Operator T&C
Up to £100 In Bet Credits Within 2 days 30 days 5.0/5 Get Bonus! Full T&Cs Apply! Up to £100 Bet Credits. New Customers Only. Sign up, deposit £5 or more to your account and bet365 will match your qualifying deposit in Bet Credits when you place qualifying bets to the same value and they are settled. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. T&Cs, time limits & exclusions apply. 18+
2x Odds On First Bet Within 24 hours 60 days 4.5/5 Get Bonus! Full T&Cs Apply! Exclusive to new members. Offer applies to Sport bets only. Maximum total stake is £10. Each way bets are a maximum of £5 each way (£10 total stake). Valid for 60 days after registration. 18+
Up to £30 In Free Bets Within 24 hours 60 days 4.5/5 Get Bonus! Full T&Cs Apply! Under the terms of this Promotion, eligible members will receive £30 in free bets at the Site. In order to receive the welcome offer, members must first place a qualifying bet. A qualifying bet is a ‘real money’ stake of at least £10 with odds of 1/2 (1.5) or greater. Bets that are ‘Cashed Out’ do not qualify. First qualifying bet must be placed within 30 days of registration. Please gamble responsibly. 18+
100% Deposit Match up to £30 No rollover 7 days 4.5/5 Get Bonus! Full T&Cs Apply! *New UK and Ireland Customers Only. Min Deposit: £/€10. First Deposit matched up to £/€30. 1 x wagering at odds of 1.75+ to unlock Free Bet. Debit Card & PayPal deposits only.
100% Deposit Match up to £100 Within 48 hours 30 days 4.0/5 Get Bonus! Full T&Cs Apply! New customers only. Min deposit £10 (UK Debit cards only). Max bonus amount is £100. Deposit and bonus amount must be wagered 10 times (min odds Evens) prior to bonus funds and associated winnings becoming withdrawable. Winnings accumulated from ‘real money’ bets may be withdrawn at any time. Bonus is valid for sports betting only.

In the table above you can find some extremely useful info regarding the different types of welcome bonuses on the market. As you can see, the bonuses themselves come in the many different shapes and sizes; some come in the form of free bets, as seen in the good value for money £20 deal offered by Coral, and others, like the generous offer at Betfred, come in the form of playing credit. All the offers will come with their own set of unique terms and conditions attached, as well as a fixed some of money to be used on the relevant sportsbook. To get the full low-down on all the different types of betting bonus deals on offer at the 10 best UK betting sites, keep scrolling down to our full review below.

The Difference Between Betting Bonuses and Free Bets

The main difference between a free bet and a betting credit sign-up bonus comes down mostly to the way in which they’re both awarded. In both cases, the bookie is essentially giving you a fixed sum of money to use on their sportsbook. With credit, you’re pretty much free to use the money in any way you like; say for instance you were rewarded with £100 worth of credit, you’d be allowed to divide up the money and place 2x £50 wagers, 5x £25 wagers, or even 100x £1 wagers. However with a free bet, the bookmaker will normally reward you with a one single free bet token, or a number of tokens that equal the total bonus amount.

The tokens themselves normally have to be redeemed on a single betting market and can’t be split up into multiple stakes, which means that you’ll only have one or a few chances at picking a winning bet. Of course with credit you’re given a much greater degree of freedom, however there are normally a few more conditions that must be met before you’re able to withdraw any winnings. These conditions will almost always involve wagering the total amount of the bonus a number of times by placing qualifying bets. A good example of this can be seen in BetVictor, where punters are required to place bets totalling 4 times the initial welcome bonus amount (£100) before withdrawals are permitted.

Highlighting The Key Differences Between A Free Bonus And A Playing Credit Bonus

Another key difference between the two bonus types is the way in which they’re both triggered. With credit, you have to first register an account and make a first deposit. In order to unlock the bonus, you’ll either have to play through this first deposit amount in its entirety, or place a first qualifying bet. With free bets, the reward is almost always unlocked by the placement of the first qualifying bet, and not by simply making a deposit. With regard to the qualifying bet, pretty much every bookmaker – regardless of whether you’re dealing with a credit or a free bet – will have certain conditions that must be met in order for the offer to be unlocked, or to count towards the wagering requirements. Punters are advised to pay close attention to the minimum odds requirements and the minimum stake amount as these will differ greatly from bookie to bookie. Also important to note is that only certain types of wagers count as qualifying bets: tote bets, poole bets, and Asian handicaps normally don’t qualify.

Which Type Is More Suitable?

Both types of welcome bonus of course come with their own advantages and disadvantages. In most cases, free bet rewards are triggered by the placement of the first qualifying bet on a valid sports market with a minimum odds requirement. This means that in order to claim a free bet offer, you’re first required to make a deposit into your account, and then a qualifying bet that adheres to the relevant terms and conditions. With free bet offers, bookmakers will either award you with one single use free bet token that must be used entirely on a single stake, or with a fixed number of tokens that total the bonus amount. The main advantage of free bet offers is that there aren’t normally too many requirements that need to be fulfilled before you’re able to withdraw any winnings; normally once you’ve made the first wager and played through the complimentary bets, all that’s left over (minus the original stake amount) will be yours to keep.

With credit, you’re given a much greater degree of freedom with regard to how you’re actually able to use the rewarded funds. Unlike a free bet, credit allows you to split the money into multiple stakes so that you can wager as little or as much as you like at any time. Perhaps the main disadvantage with this type of welcome offer is that there’re normally some pretty heavy wagering requirements attached that restrict your ability to withdraw your profits right away. If you end up opting for a sign-up offer in the form of credit, be aware that you’ll probably to have to wager through the amount in its entirety maybe 3 or 4 times before withdrawals are permitted. Some bookies out there do allow you to withdraw a part of the bonus once you’ve played through a percentage of the requirements, however this is entirely dependent on the specific terms and conditions of the given operator.

Additional Welcome Offers

As previously mentioned, almost every notable bookmaker out there will offer their new customers some kind of special welcome incentive. There are however only a select few that offer an additional bonus that’s exclusive to the mobile betting service, and even fewer that give you a choice between a couple of different welcome deals. Further, William Hill has two separate welcome deals with individual promotion codes. Whilst the two offers cannot be used in conjunction, it does provide a unique opportunity for new players to think carefully about which offer will better suit their betting style before signing up and claiming the reward. The types of promotions range from an accumulator bonus, cashback bonus, enhanced odds bonuses, deposit bonus or even no-deposit bonuses.

You can sometimes find that even after you’ve signed up to a bookmaker and played through the regular welcome bonus, there are still a few worthwhile incentives in place to get you to sign up to some of the special betting services on offer. A good example of this would be the “Bet 5 Get 5” promotion available with Coral in which customers can claim a free £5 every time they deposit, and bet £5 inside a Coral retail store using the special Coral Connect payment card. Although these kind of promotions aren’t as common as the regular free bet welcome offers, if you look hard, you can sometimes find special deals offers and additional perks for using certain services on the bookmaker’s site.

All the Best Betting Offers in Comparison

Very often when browsing the internet for the best sign-up deals, punters can often find themselves being drawn to the offer with the biggest price tag. Whilst there are of course some advantages to claiming the welcome offer where you stand to win the largest sum of money, it is extremely important to take the time to consider the different conditions and requirements attached in order to avoid any misunderstandings, and ultimately: a fair amount of disappointment. Certain factors such as how long the bonus remains valid, at which minimum odds price the qualifying bet must be placed, and how much money you have to spend before you’re actually able to withdraw any winnings are crucial not only in determining the quality of the offer, but also in deciding which one is the right one for you.

In the table below we’ve collected the conditions attached to all of the different new customer offers at the leading bookmakers. Inside you’ll be able to view and compare the different wagering requirements, the bonus validity, the minimum odds required to place the qualifying bet, and whether the bonus is triggered by the first deposit or the first wager.

Bookmaker Bonus Trigger Wagering Requirements Minimum Odds Validity Period
after first £10 wager free bet package of £30 1/2 90 days
Full T&Cs Apply! Under the terms of this Promotion, eligible members will receive £30 in free bets at the Site. In order to receive the welcome offer, members must first place a qualifying bet. A qualifying bet is a ‘real money’ stake of at least £10 with odds of 1/2 (1.5) or greater. Bets that are ‘Cashed Out’ do not qualify. First qualifying bet must be placed within 30 days of registration. Please gamble responsibly. 18+
after first £10 deposit 1x deposit 8/5 60 days
Full T&Cs Apply! 18+ / Customers Will Be Awarded £15 In Free Bets And £15 In Free Spins For Casino And Vegas New Customers Only / Freebets Valid For 3 Days / Free Spins Valid For 30 Days /
after first £5 wager 4x £5 free bet tokens 1/2 14 days
Full T&Cs Apply! 18+. UK+IRE only. Min first bet £5 at odds 1/2 or more. Tote and Pool excluded. Must be placed within 14 days of account reg. £20 credited as 4 x £5 free bets. Not valid with CashOut. Free bet valid for 4 days. Free bet stake not returned.
after first £10 wager £30 free bet 2/1 30 days
Full T&Cs Apply! Only available to new customers from UK & Northern Ireland. You must stake £10 or more at single/cumulative odds of Evens (2.0) or greater on your first bet. Free bet balance of £30 credited within 48 hours of your first bet being settled. Free Bets expire after 7 days. Offer not available to customers registering on 14/04/2018. E-Wallet restrictions apply. Game restrictions apply. Maximum 30 Free Spins on selected games. Free Spins expire after 7 days.
after first £10 wager 100% deposit match, up to £100 Evens 30 days
Full T&Cs Apply! Min deposit £10. Max bonus £50 (based on the first deposit amount). Wag req. 15 (bonus funds). Bonus valid for 21 days. Certain payment methods excluded. Please read the full T&C for further details and gamble responsibly. 18+
after first £5 wager £50 matched free bet 1/5 30 days
Full T&Cs Apply! 18+ New UK+IRE customers only. PayPal and certain deposit types excluded. Min £5 bet within 14 days of account registration at min odds 1/2 = 4 x £5 free bets. Free bets valid for 4 days on sports, stake not returned, restrictions apply.
after first wager First Bet 5 x £10 1/5 30 days
Full T&Cs Apply! New customers only. Available to residents of UK or Republic of Ireland using promo code ZBBC01. Place 5 x £10 (or more) single bets on the Sportsbook each at min odds 1/2 (1.5). Get 1 x £20 free bet. Up to five times.
after first £5 wager no wagering requirement for sports 2/1 30 days
Full T&Cs Apply! 18+. New Customers Only. Deposit via Debit card only and bet £5 @ odds 2.0+ within 7 days of registering; Cashed out bets excluded. Get 2x £10 free bets, valid for set types (1 @ odds 2.0+ or greater) & a £20 casino bonus, wagered 40x to withdraw; Bonuses expire in 7 days; Geographical restrictions apply. Please Gamble Responsibly.
after first £10 wager 1x single use free bet 3/4 7 days
Full T&Cs Apply! *New UK and Ireland Customers Only. Min Deposit: £/€10. First Deposit matched up to £/€30. 1 x wagering at odds of 1.75+ to unlock Free Bet. Debit Card & PayPal deposits only.
after first £5 wager 1x single use free bet 1/5 30 days
Full T&Cs Apply! New online customers only, min £10/€10 stake, win only, min odds 1/2, free bets paid as 3 X £10/€10, 30 day expiry, free bet/payment method/player/country restrictions apply.

Needless to say, all the conditions listed above are important when trying to gauge the quality of the welcome offer. Punters are however advised to pay special attention to the bonus trigger and the wagering requirements. With some betting sites, the bonus reward is dependent on the first deposit amount. This can either mean that it will be unlocked once the first deposit into the online account has been made, or that the amount you deposit into your playing account for the first time will be the same amount you receive in the form of the welcome bonus. All the other bookies however reward the welcome bonus once the new player has first made a deposit, and then made the qualifying bet with a minimum odds price as per the stated conditions.

When it comes to the wagering requirements, punters should always look for the sign-up offer with a reasonable roll over amount as to ensure that you actually stand a fair chance of playing through the conditions and securing a decent profit at the end. For example, you may see an offer with a free bet bonus worth £50, but then it states somewhere in the t&c’s that you need to wager 10 times this amount (so £500) before you’re actually eligible to withdraw any winnings. For this reason, it’s often best to go for a welcome offer that only requires you to play through the bonus amount just once, or that perhaps has a rollover of three or four times the first deposit amount so that you actually stand a decent chance of fulfilling the wagering requirements. This is also where the importance of the validity period comes into play; there would be no point in accepting an offer worth say £300, which then only gives you two days to play through three or four times this amount. To be sure that you give yourself every chance to fulfil the wagering requirements, always ensure that the offer is valid for a reasonable period of time of at least 7 days.

Which Bookmakers Have the Best Promotions?

Although new customer welcome offers are often extremely tempting and worthwhile offers, readers should bear in mind that they’re only available to use just one time after registering an account. This means that whilst they’re of course important, it’s perhaps even more important to look at the bonuses and promotions that become available once you’ve played through the welcome bonus and become a full member. Ideally, these will include price boosts, free bets and bet refunds, accumulator insurances, winning bonuses, and maybe even a few lottery style cash jackpot giveaways. In order to cater for the likes and dislikes of every kind of punter, it’s also important that the different promotions can be used on a variety of sports, and not just on the most popular markets such as football and horse racing. Not only does this allow punters that like to bet on some of the less widely followed sports to benefit from promotional deals, it ultimately means that everyday punters have a much wider variety of different options to choose from when searching for the next best promotion or bonus deal on the market.

Bookmaker Promotions
Numerous free bet opportunites, bet refunds, accumulator insurances
Some of the best promotions on the market, easy wagering requirements, valid for up to 60 days
Enhanced accumulator insurances, special bonus for Coral Connect card users, football lottery jackpots
Enhanced odds for popular matches and free bet rewards for loyal customers
Daily price boosts, winning bonuses, bet refunds
Bet refunds, accumulator insurances, best odds guaranteed on horse racing and greyhounds
888sport -The Operator With The Best Overall Promotions
  • £30 welcome bonus
  • free bet tokens
  • next day winnings awarded
thawteessaBetting License:Govt. of Gibraltar
Full T&Cs Apply! Under the terms of this Promotion, eligible members will receive £30 in free bets at the Site. In order to receive the welcome offer, members must first place a qualifying bet. A qualifying bet is a ‘real money’ stake of at least £10 with odds of 1/2 (1.5) or greater. Bets that are ‘Cashed Out’ do not qualify. First qualifying bet must be placed within 30 days of registration. Please gamble responsibly. 18+

The vast majority of bookmakers will offer at least one or two long term promotions, as well as a couple of limited time only deals that will be subject to regular changes. Included in this will most likely be some kind of best odds guaranteed promotion for greyhound and/or horse racing events, and a few daily enhanced odds prices. The table above lists the bookmakers with the best selection of promotional offers, and a very brief summary of the kinds of offers you can expect to find there. Whether you’re after bet refunds, extra winning bonuses, or something that’s specially tailored to fit the mobile app, you can rest assured that they’ll have you covered. Other betting sites such as 888sport, Betfred, and Coral all offer a good selection of daily price boosts, accumulator insurances, and the chance to win free bets.

Are There Any No-Deposit Betting Bonuses?

For some of the lesser experienced punters out there who are somewhat cautious about playing with their own money for the first time, some bookies will allow you to claim their welcome bonus without making a deposit or placing a first wager. It is true that these offers are very few and far between as pretty much, all the leading bookies require you to spend a little bit of your own money before they’re prepared to reward you with a betting bonus. There are, however, some bookmakers out there that do have special welcome offers that don’t require any initial down payment.

Whilst they may at first seem appealing, the main drawback of a deposit-free welcome bonus is that you’re almost never allowed to withdraw any funds from the initial bonus funds. This means that say, for instance, a bookmaker offers you £10 deposit-free welcome offer. You can place a bet with this money without having made a deposit into your online account, but if your bet is a winner, you won’t be able to enjoy the spoils of your victory – instead, the money goes straight back to the bookmaker. Whilst you have the advantage of not having to make an initial deposit, you lose out on the ability to cash in should your bet be successful, which needless to say, takes away most of the fun of betting on sports!

Alternatives to No-Deposit Bonuses

Finding a sportsbook that is willing to offer you bonus funds without making a deposit is almost impossible nowadays. But not to worry, there are the £1 betting sites that allow you to make tiny deposits and claim bonuses. If you’re more of a conventional gambler and prefer to make bets that have the potential to make a lasting impact on your weekly budget, our top £10 betting sites are the place to place your weekend accumulator. For those who prefer something in between there is the £5 betting sites, with many subtle differences that make them perfect for this mid-range bet type.

The Rise of the Huge New Betting Site Bonuses

One of the most exciting developments in the history of betting bonuses is the new betting sites. As a means to earn your custom, these sites – some just under two years old – certainly aren’t loath to create some new and highly exciting offers. Their innovation is their strength, with welcome bonuses such as huge free bets and deposit matches especially designed to outdo the old guard. With this comes the rise of the bonus hunter – that expert punter who opens multiple accounts in order to make the most out of bonus bets. As a result, we would recommend making sure that you open accounts with as many of these new accounts as possible to make the most value from your bets.

Conclusion: the Operators with the Best Betting Bonus offers of 2020

Overall, we think it’s pretty safe to say that these are the best overall bonus package on the market for UK punters. Not only do deposit match welcome promotions compete with all the other sign-up offers we’ve reviewed so far, the broad range of additional winning bonuses of up to 100%, regular price boosts and bet refunds offers punters a great degree of variety that you’ll be hard-pressed to find anywhere else. The full details of the sign-up offers, along with the other promotional deals will all be subject to full and thorough reviews in our corresponding bonus review page.

All of the top gambling websites in the UK have good offers. To get the full details of all the different welcome bonuses and promotional deals, be sure to read through our corresponding review pages and find out all that Britain’s leading bookmakers have to offer.