GVC to donate 42 football sponsorships to GambleAware

The GVC has made a substantial offer to donate its advertising places at 42 football clubs to the GambleAware BetRegret campaign. This is a significant step in the right direction toward levelling the playing fell in advertising around football matches. With bookmakers such as Paddy Power promoting the #SaveOurShirt campaign, the tide appears to be turning.

The Gamble Aware logo

Many clubs have agreed to work closer with GambleAware. © Pexels.

The SPFL clubs that have agreed to be part of the new initiative will remove betting branding from advertising boards in the interview rooms, the logos will be replaced with BetRegret logos. The time of football being a place that is permanently overwhelmed with gambling advertising appears to be over for now, and the new regulations coming into force will enable customers who are vulnerable to becoming problem gamblers a bit of relief and respite from the intense bombardment. There are also several high profile English teams such as West Brom and

Although this can only be considered a step in the right direction for the industry, there is still a long way to go until the tight grip of bookmakers is released from the Premier League and top EFL clubs. These steps are being made, and the Huddersfield shirt sponsor stunt brought attention to this issue. It will be a long time until we see the tide fully turn, but change is certainly on the horizon.

A number of commentators have had their say, but perhaps the most prominent was from the CEO of GambleAware who said:

With the number of opportunities to bet and exposure to messages associated with gambling being so prevalent in football, it’s incredibly important that football fans think twice about betting when drunk, bored or chasing losses.Marc Etches, CEO for GambleAware

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