GVC partners with the Safer Online Gambling Group

GVC Holdings has partnered with the Safer Online Gambling Group (SOGG) to strengthen its ongoing Changing for the Bettor safer gambling campaign.

Two people shaking hands

GVC and SOGG will work together of the Changing for the Bettor campaign. © Pixabay.

SOGG will offer support on GVC’s campaign ranging from research, software development, and problem gambling treatment initiatives. GVC will help fund SOGG.

GVC’s Changing for the Bettor campaign is a multi-million dollar initiative designed to reduce gambling harm. The programme includes a $5m investment with Harvard Medical School’s division on addiction.

SOGG was co-founded by Adan Bradford and David Bradford earlier this year. It is a public health non-profit which aims to raise awareness and collaboration between UK health networks to fight problem gambling harm. SOGG has won the support of both government and opposition partners, as well as considerable grassroots level support.

Speaking about the new partnership, Grainne Hurst, responsible gambling director at GVC, said:

We believe that it is vital to increase collaboration between operators, regulators and independent treatment providers and are very pleased to be able to partner with SOGG and support their development of digital therapy tools to treat problem gambling behaviour. Grainne Hurst, GVC director of responsible gambling

GVC has issued an update on its campaign, highlighting the neeed to “treat harm reduction as a legislative requirement.” GVC highlighted the fact that it is currently the only operator to voluntarily donate 1% of its gross gambling revenue to responsible gambling programmes.

Speaking about the partnership, David Bradford, co-founder of SOGG, said:

Online gambling became a devastating addiction for me. In many cases, an addict will not know they have a problem until it’s too late. Psychologically, it takes you over. GVC’s commitment to funding pioneering treatment centres and exploring technologies that may seem a problem in the making is good news, and I’m pleased that they have asked SOGG to work alongside them. David Bradford, SOGG co-founder

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