UKGC publishes latest gambling participation & perception figures
The UK Gambling Commission has published its gambling participation and perceptions report for 2017, showing gambling consumer trends in the UK.
The report aims to follow gambling participation rates, figures surrounding problem gambling, online gambling beahviour, consumer’s knowledge of management tools for gambling and also attitudes towards gambling.
The report, titled the 2017 gambling participation and perceptions report, gives estimates for the above and more issues within Great Britain. The data is gathered via phone and online surveys and carried out by Populus.
Overall, participation in gambling has decreased since 2016, with 45% of people aged over 16 having gambled in the past four weeks, down from 48% in 2016.
Men are also more likely than women to have gambled, while people between the age of 55-64 are the most likely to have gambled.
Other key findings from the report (relating to a four week period) were:
18% of people had gambled online, while 1% of people had used a machine in a bookmakers to gamble.
0.8% of people identified as problem gamblers, while 3.9% of people identified as low or moderate risk gamblers.
51% of online gamblers had used a mobile phone or tablet to gamble.
Public trust in gambling declines
Worryingly for the Commission and the industry in general, public trust in gambling has declined, albeit very slightly. Just 33% of those surveyed believed that gambling is fair and can be trusted, down a percentage point in 2016. Additionally, 41% of respondents believe that gambling is associated with crime, which is more than the 39% who thought so in 2016.
Speaking about the report, Ben Haden, programme director at the Commission, said:
Our new three year strategy sets out our role in developing a strong evidence base and improved understanding of the impact gambling has on society. Today’s report makes an important contribution to that work as it presents a comprehensive view on how the British public is choosing the gamble and their attitudes to the current market. Our research shows the main factor that influences where someone gambles, is a company with a reputation for being fair and trustworthy. The message from that is clear – gambling companies that treat their customers well and act responsibly will be at an increasingly competitive advantage.– Ben Haden, programme director at the UK Gambling Commission