betgenius and Sportcast revolutionize pre-match betting with BetBuilder
betgenius has partnered with Sportcast to release an innovative new product designed to shake up pre-match sports betting, BetBuilder. The BetBuilder technology allows users to add multiple selections from a single sporting event to an accumulator, essentially enabling punters to build an accumulator from multiple different betting markets all on the same event.
The fully-automated product will be launched this week with three sportsbooks currently on-board and will cover all major sporting events. By offering instant pricing driven by machine learning methods, bettors are able to ‘instantly build accumulators made up of dozens of different player, team and event markets within the same game’.
Speaking on the product’s launch, Ryan Coombs, Commercial Director at Sportcast, commented:
We are delighted to announce our partnership with betgenius and to bring BetBuilder to the market. Thanks to social media the single event accumulator has been born and we now believe it is time for BetBuilder to redefine personalisation and give customers a fresh new betting experience.– Ryan Coombs, Commercial Director at Sportscast
Single event accumulators a hot trend
Betgenius promises that BetBuilder will give pre-match betting an ‘adrenaline shot’. © betgenius
BetBuilder comes as part of a conscious push from betgenius to give sports betting fans more control over what they can bet on and how they do it. While building accumulators from a single fixture is a hot trend in sports betting, most sport betting providers currently only offer a restricted service in this area.
The new technology from betgenius will offer punters much more freedom and possibilities with single event accumulators.
Sports betting providers should also benefit. betgenius promise that the flexibility offered by BetBuilder will also empower sportsbooks, who will see a positive impact on revenue as a result of the product.
Commenting on BetBuilder, betgenius Managing Director, Matt Stephenson said:
BetBuilder takes the already popular single game acca experience to a completely new level. The product blurs the lines between pre-match and in-play betting, allowing punters to create their own narrative around any given fixture and to watch that story unfold as the match goes on.– Matt Stephenson, Managing Director at betgenius
betgenius is a trusted partner of sports betting operators around the world, providing sophisticated technology that drives turnover and revenue. Sportcast provides the industry with accurate and innovative forecasting products, as well as insight into performance and expectation.
