BetVictor Performs U-Turn Over Luckies After Public Backlash
Bookmaker reverses previous to drop the popular bet types after public backlash.
BetVictor has reversed its previous decision to remove Lucky 15, Lucky 31 and Lucky 63 bets after a public backlash against the move. The bookmaker had said offering these bet types was “unsustainable” and stopped offering them to customers via its online platform.
The company made the decision initially after a punter won £486,000 after placing a £2 Lucky 31 bet which cost the customer £62. A win the company said was the biggest horseracing payout they have settled for a small stake.
A lucky 31 is a bet that consists of five selections and contains fice singles, ten doubles, ten trebles, five four-folds and an accumulator. The ‘Lucky’ aspect is a bonus which the bookmaker pays. The customer, who wished to remain anonymous, correctly permed five winners at Stratford and Ffos Las and received a 20 per cent bonus of £81,000 for predicting all the winners.
The company released a statement via popular horse racing publisher the Racing Post announcing the withdrawal of the Luckies bets last week. Matt Scarrott, BetVictor’s director of sportsbook, said in the statement that the company offered a strong portfolio of horse-racing concessions at the moment and it was unsustainable to continue offering these bets. Scarrott highlighted promotions such as ‘run for your money’, which returns full stakes when a horse who refuses to race and extra place races, double result and best odds guaranteed that the company currently offer.
Scarrott said that these promotions, coupled with the concessions and bonuses on ‘Lucky’ bets, have made it unsustainable to continue to offer. He also explained why the company had decided to remove them altogether, saying;
Rather than simply removing the double odds concession and win bonus, leaving customers with a Yankee, Canadian or Heinz plus singles which they can obviously still place, we felt it was more transparent to remove the bets in its entirety.– Matt Scarrott, BetVictor’s director of sportsbook.
However, after making the decision, BetVictor received a furious reaction from some of their customers, many of which took to social media to express their dissatisfaction with the decision. The Lucky bets are firm favourites with horse-racing fans due to the bonuses which can make returns close to betting markets such as Betfair. One UK operator said his company lose an average of 3% over the long-term with these types of bets.
The complaints that BetVictor forced the company to re-think this decision and the next day Matt Scarrott issued another statement confirming the company had re-instated the Lucky 15, Lucky 31 and Lucky 63 bet types but stressed that these bets would no longer qualify for the bonus elements of the bets. The lucky bets are popular with recreational customers, the target audience for most sportsbooks.