FanDuel releases sports betting app in New Jersey

FanDuel has become the latest in a growing line of operators to offer a sports betting app for customers in New Jersey.

A man using a smart phone

FanDuel has become to fifth app to offer sports betting in New Jersey. © Pexels.

The app will utilise the experience and knowledge of Irish operator Paddy Power Betfair, who own a 61% stake in FanDuel.

Technology provided by GAN, based in London and Dublin, leverages the sportsbook, while the app is available on Android, iOS and on the web.

The release arrives alongside the start of the NFL season, the biggest betting market in the US, following a five-day soft launch period.

The market-ready app has received a positive response, with a native experience, company colour scheme, and intuitive navigation.

Speaking about the release, FanDuel chief executive, Matt King, said:

Fanduel is creating a new genre of entertainment and sports betting is another way we can bring fans closer and more engaged with the games and teams the follow.Matt King, FanDuel chief executive

Paddy Power Betfair and FanDuel merged in June and immediately offered sports betting services at the Meadowlands racetrack in New Jersey shortly after sports betting was legalised in the US.

Since then, bettors in New Jersey were able to place their bets across six casinos and two racetracks across the state, but online betting lagged behind.

However, operators have quickly caught up and the competition is fierce for FanDuel, with four other sports betting apps available in the New Jersey market, including apps from DraftKings and playMGM.

William Hill also released a sports betting app this past weekend. The release went somewhat under the radar, with little in the way of announcements. Currently, the app is only available for Android users, with the iOS release expected soon.

New Jersey continues to lead the way in the US for sports betting. While many other states have already introduced legislation to account for land-based bets to be taken, online betting requires separate legislation and is therefore taking longer to be implemented.

Experts have estimated that $40m was bet on sports in New Jersey in July in the immediate month after the legislation of sports betting.

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