The Football Pools releases new sportsbook to UK market

The Football Pools has rolled out a new online sports betting platform as it looks to expand and update its offering.

Close up of a football

The Football Pools is a mainstay in the UK, with the online sportsbook an attempt to bring it up to date. © Pexels.

Powered by FSB technology, the website is already live, with the mobile app expected to follow shortly. FSB have deployed their best-in-breed technology, while also implementing a number of unique features for the sportsbook, such as real-time algorithmic pricing models.

FSB is also set to assist with other digital operations, such as customer relationship management (CRM).

The full service sportsbook also incorporates classic Pools features, such as the popular football score prediction game. Alongside that, there is also a new five-match prediction game that is free to play.

The firm was acquired last year by the London private equity company OpCapita for £83m from Sportech Plc. Derek Lloyd was appointed CEO and has been busy modernising the operator’s

Speaking about the release, Lloyd said:

FSB enjoys a stellar track record for delivering flexible-yet-reliable performance with effortless speed on all sporting events. So their appeal for this new venture was immediate. However, we were particularly drawn to their unrivalled in-play football betting, which allows our customers the chance to harness the best product on the UK’s sophisticated igaming landscape.Derek Lloyd, The Football Pools chief executive

Speaking about the partnership, Richard Thorp, Business Development Director at FSB, said:

We’re thrilled to take the field with The Football Pools, one of the most trusted and respected names in football betting. Our platform is now setting the tone for online sports betting, driving the sector forward via innovative features across online, mobile and retail.Richard Thorp, FSB business development director

The Football Pools has been around since 1923, with its correct score betting game popular for many years.

However, popularity in more recent years dropped. Profits fell, along with weekly customers, with around 300,000 still taking part in the pools each week last year. In the 1970s and 80s, around 15 million played each week.

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