GVC Boss calls to ban pre-watershed gambling ads

Kenny Alexander, chief executive GVC Holdings – the owners of Ladbrokes Coral – is set to call for a ban on gambling adverts before the 9pm watershed at a parliamentary launch this week.

House of Parliament

Alexander will make the call in a parliament launch this week. © Pexels.

Alexander has called for the heads of rival operators to follow suit and back his plan to reign in the number of gambling adverts being shown in the UK. The ban would not apply to horseracing.

Alexander is said to feel like the sheer volume of gambling adverts has gotten out of control and wants to show government that the industry takes problem gambling seriously.

The call comes after a recent pledge by the Labour party to ban gambling adverts during live sporting events. The party have been ramping up the pressure on the industry for some time and also called for a mandatory levy to fund problem-gambling treatment, along with restrictions on credit card use in conjunction with gambling.

Speaking about the issue, Alexander said:

The whole industry has come to the conclusion that there are far too many gambling adverts. We should make the changes collaboratively with the rest of the industry, which might be difficult, and ultimately it’s up to the government to decide if they want to legislate or not. Particularly around the watershed, the most vulnerable to gambling are the younger generation. Those who can gamble as well as those who can’t at the moment but will be able to in a year or two.Kenny Alexander, GVC Holdings chief executive

Tighter standards have already been placed on gambling adverts this year. In February, the Committees of Advertising Practices (CAP) announced new guidelines which prevent operators from advertising in a manner that adds a sense of urgency to gambling, or that trivialise the nature of gambling.

Alexander has called on support from fellow industry bosses and said that the changes could be implemented by the end of the year should all be in agreement. Already this year, other senior industry figures have expressed a need for some curb or review of gambling advertising.

Australia have already acted over similar concerns with a ban on gambling adverts shown during live sporting events implemented earlier this year.

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