JenningsBet to relaunch online with FSB Tech

Independent bookmaker JenningsBet has announced the relaunch of its online platform with the help of FSB Tech software.

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The operator is to re-focus on its digital division. © Pexels.

The bookmaker’s digital drive is looking to unite its retail, online and mobile channels. For the relaunch, JenningsBet has opted for FSB Tech as its platform provider, moving on from SBTech.

Alongside the sportsbook, there will also be a live casino and other casino games.

JenningsBet has been in the business for over 60 years and has over 100 retail outlets throughout the country.

However, the operator is looking to make digital a priority, down to, in part, the recent ruling over Fixed-odds betting terminal (FOBT) stakes, slashing them from £100 to £2.

Speaking about the move, Greg Knight, managing director at JenningsBet, said:

After a tough 2018, retail betting is necessarily evolving, but the betting shop still has a key role to play for JenningsBet. So, while we were keen to make this digital upgrade, finding the right partner who could join up our customers’ diverse needs across all channels was crucial. FSB’s proven track record for delivering a flexible-yet-reliable platform with effortless speed across all sporting events set them apart. And their peerless in-play service allows our customers the chance to harness the best product on the UK’s sophisticated igaming landscape. With this state-of-the-art sportsbook, we aim to capitalise on the ramping demand for a mobile-first solution. Greg Knight, JenningsBet managing director

FSB Tech have praised the new partnership with JenningsBet. Richard Thorpe, development director at the group, said:

We’re delighted to join forces with JenningsBet, one of the most trusted and revered names in UK betting. Our platform is now setting the tone for online sports betting, driving the sector forward via innovative features for online, mobile and retail. After a rewarding trip to ICE, it’s great to hit the ground running with the first in a suite of new deals. Richard Thorpe, FSB Tech development director

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