Mr Green granted Swedish gaming licence
Mr Green (MRG) has become the latest operator to be issued a Swedish gaming licence by the Swedish regulatory body Spelinspektionen.
The new licence brings MRG’s total active markets to 13, including the UK, Denmark, Ireland, Italy, Latvia, and more.
The operator has received two licences through two subsidiaries, Mr Green Ltd and Evoke Gaming Ltd, which will see the brands Mr Green, Redbet, Vinnarum, Bertil, and MamaMiaBingo active in the market. The licences will come into force from January 01 2019.
Some of those licences have been achieved through acquisitions, as the group continues its focus on growth in regulated markets. This year, Mr Green was granted a licence in Denmark and Redbet a sportsbook licence in Ireland, while the acquisition of 11.lv. has given the operator a presence in Latvia.
In a press release announcing the news, Per Norman, MRG CEO, said:
We welcome the Swedish regulation and are looking forward to offering a superior experience in our Green Gaming environment. We are especially happy about the strong emphasis on responsible gaming in the Swedish regulation since Green Gaming has been part of our strategy since the start of the company ten years ago.– Per Norman, CEO MRG
Steady stream of Swedish licences being issued
Regulator Spelinspektionen continues to issue licences from a pool of 95 original applicants. The first 16 were announced at the beginning of the month, with big names such as Kindred Group, Betsson, LeoVegas, and bet365 among those to receive approval.
Last week, along with announcing it was rebranding from Lotteriinspektionen to Spelinspektionen, the regulator announced further new licencees, with Betway and The Poker Group issued with new Swedish licences. Also, Videoslots Ltd was granted a licence for its videoslots.com platform, while SafeEnt Ltd, a subsidiary of Global Gaming, received licences for its ninjacasino.com and spellandet.com websites.
The legislation to re-regulate the gambling industry in Sweden was passed in summer earlier this year, opening up the Swedish market to international operators.
Licences will be valid for five years. The Swedish government will take an 18% tax from revenues, along with payments for the licensing process.