Mybet to relaunch in Germany under new ownership
German operator Mybet is to relaunch its sportsbook in Germany together with software provider Kambi.
Mybet was one of Germany’s most established operators, with 15 years experience. However, it withdrew from the market last year after its owner, MyBet Holding SE, was insolvent and failed to find new ownership in time.
Rhinoceros Operations Ltd acquired Mybet after it withdrew from the market and has recently signed a deal with Kambi that will see the sportsbook back online in Germany.
The multi-year agreement will see Kambi provide its complete sportsbook offering and full range of managed services. Rhinoceros plans to launch Mybet in the first half of the year, while it may also launch a Kambi powered sportsbook from other brands that it owns.
Mybet filed for insolvency in August last year, after multiple acquisition deals fell through. The website shut down the following month.
Speaking about the new deal, Kristian Nylén, Kambi chief executive officer, said:
The story of mybet illustrates why operators cannot afford to rely purely on the strength of their brand and history in a market. Online sports bettors are increasingly promiscuous so operators must ensure they have sufficient scale in their product investments to provide exciting sports betting experiences at all times to remain competitive. Partnering with a high-quality supplier such as Kambi solves that challenge. We are excited by the potential of mybet. The brand remains strong and, with the quality the Kambi Sportsbook offers, we believe mybet can once again become a leading player in the German market and elsewhere.–Kristian Nylén, Kambi chief executive officer
Rhinoceros Group run the Wunderino online casino with a Malta licence. Tobias Carlsson, CEO of Rhinoceros Group, said:
Our agreement with Kambi is one of the cornerstones on which we will build the future of a great brand. Mybet was one of the pioneers in the German sports betting field, and together with Kambi and our other partners we will do everything in our power to revive that legacy and bring players the experience they desire and deserve.–Tobias Carlsson, Rhinoceros Group chief executive officer