Natalia Zavodnik named as new CEO of Marathonbet

Online bookmaker Marathonbet has recently announced the appointment of Natalia Zavodnik as the new Chief Executive Officer of the company. Zavodnik, who has been at Marathonbet’s parent company Panbet for 15 years, was seen as a natural fit for the role, having previously worked as the firm’s Head of Finance and Deputy Chief Executive.

Marathonbet sponsors Hibernian

Marathonbet is the current shirt sponsor of Hibernian. © Hibernian FC

Zavodnik was described in an internal memo as having “a wealth of experience in the online gaming sector and more than 15 years’ service to the group”.

With Russian roots, she will likely further the operator’s increasing presence in Russia. Marathonbet has focused a lot of attention on its efforts in Russia in recent years and sealed a shirt sponsorship with Russian Premier League team Dynamo Moscow back in July. The three-year sponsorship sees Marathonbet branding appearing on the shirts, stadium, training facilities, and digital platforms, which will vastly increase the company’s presence in the region.

Zavodnik takes over from Viktor Hoffman

Zavodnik’s appointment follows on from the departure of Viktor Hoffman, who resigned earlier this month after a year and a half in the role to become the Chief Marketing Officer at Addison Global Limited, a new Gibraltar-based sports betting start up. The new company aims to go live with its product in early 2018 and promises “a truly mobile betting and gaming experience”.

The firm appear to be not too impressed at Hoffman’s relatively short tenure. A statement released by Marathonbet commenting on Hoffman’s resignation read:

“The business reluctantly accepted Viktor’s resignation for personal reasons, but extends its sincere thanks for his expertise and vision during more than a year at the helm”.

Marathonbet was founded in 1997 and operates across the UK and Europe. Mostly an online offering, the firm also has 50 licensed retail betting shops in Belarus that operate on a franchise basis. The company’s biggest professional partnership is undoubtedly the deal struck in 2015 to be the official betting partner of Manchester United over a three year period.

Marathonbet is also currently the shirt sponsor of Scottish football club, Hibernian, and has further partnerships with clubs including Spanish side Malaga.

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