STS to expand across Europe after BetConstruct deal

Polish operator STS has secured a deal with industry software developer BetConstruct that will see the bookmaker able to expand into a number of European countries.

Polish flag

STS is the first Polish operator to launch elsewhere in Europe. © Pexels.

The deal will see BetConstruct provide both sports betting and gaming software, as well as products for esports, live and RNG casino, virtual sports and statistics.

STS plans to launch into eleven European markets, including the UK, Germany, Norway, Iceland, and more. Regulators in Malta and the UK will provide the relevant licences.

STS chairman, Mateusz Juroszek, hopes his firm’s strong brand identity will make it successful with Polish expats and communities in the new markets, especially the large Polish community in the UK.

There are over 2 million Poles living in other European countries, and Juroszek says the first stage of the expansion will target this demographic.

Speaking about the deal and the European expansion plans, Mateusz Juroszek said:

STS is the undisputed leader of the Polish bookmaking market. After the success of the company in the country, it’s time to start operations in Europe. Our many years of experience gained in the country is a unique know-how that will allow us to gain a wide range of new customers, so our goal is to take advantage of the significant competitive edge given by BetConstruct solutions.Mateusz Juroszek, chairman STS

Revenues have grown quickly at STS over the last six years, from PLN 220m to PLN 2.41bn. The operator has a 47% share of the Polish market and is mostly online, where it earns 80% of its total turnover.

BetConstruct will be supplying the product for STS’ European venture. Vigen Badalyan, BetConstruct CEO, said:

STS is the first Polish bookmaker to expand its gaming audience to the European region. For the company to conquer the new markets, we guarantee full compliance with the regulated markets and an excellent performance of our comprehensive solutions.Vigen Badalyan, CEO BetConstruct

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