W88 pens betting partnership deal with Leicester City FC

Online gambling operator W88 has signed a deal with Premiership football side Leicester City FC to be the club’s official betting partner.

King Power stadium

W88 will have pitch-side branding at the King Power stadium. © StadiumDB.

The deal will see W88 as the club’s only official sponsor for the 2018/19 and 2019/20 seasons.

As per the terms of the deal, W88 will use the Leicester City brand in marketing campaigns alongside creating cutting edge content with Leicester City’s players. W88 will also be able to advertise its brand pitch-side via LED advertising at Leicester City’s stadium, the King Power.

W88 is mostly recognised in Asia where it is one of the leading sports betting operators. The brand hopes that via this new deal it can start to crack the UK market.

Leicester City’s commercial director, Jonathan Gregory, said:

We are delighted to welcome W88 to Leicester City as an Official Partner. It’s exciting to have such an ambitious brand on board and we look forward to creating unique content and offerings for our fans in the UK and around the world.Jonathan Gregory, commercial director at Leicester City FC

W88 see the deal as an opportunity to connect their fan-base in Asia closer to the Premier League.

A statement from the group read:

We are very proud to partner with Leicester City Football Club, who have experienced incredible worldwide growth since winning the Premier League in 2015/16. We are confident that our partnership with Leicester City will allow us to bring football fans and customers in Asia closer to the Club, and we look forward to engaging with them to build lasting relationships.Statement, W88

LaBa360 secures Burnley FC sponsorship

Another Premier League football club also recently penned a new deal with a gambling operator.

Burnley FC, whose fantastic performances last season have earned the club a Europa League spot this year, have recently announced a record-breaking sponsorship deal with LaBa360.

LaBa360 will replace the club’s previous sponsor, Dafabet, as the official sponsor of the club’s shirt. That deal will also see LaBa360 offering pitch-side branding at the home stadium, Turf Moor, along with online branding across social media.

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