William Hill & IGT to offer sports betting solutions to US lotteries

William Hill US and International Game Technology (IGT) have extended their existing relationship and entered a multi-year deal to offer sports betting services to US lotteries.

USA flag blowing in the wind

The pair have already agreed to provide a sportsbook for the Rhode Island lottery. © Pexels.

The terms of the deal have not been fully disclosed, but the two firms have stated they are ready to consider requests and bids from US lotteries regarding sports betting services.

Hills will bring its operational trading, player management and sportsbook expertise to the table, while IGT will supply its Playshot sports betting platform for land, online, retail and mobile.

The new arrangement is an extension of a joint venture already in place between the two. The two companies have already secured a sports betting supply contract from the Rhode Island Lottery.

IGT’s Playshot is already live in four states in the US. William Hill is one of the leading operators in the newly regulated market, with operational sportsbooks in Nevada, New Jersey, Mississippi, Delaware, and West Virginia.

Speaking about the partnership, Renato Ascoli, chief executive of IGT North America, said:

Through this unique partnership, our customers will be able to enter this new activity with total confidence and trust in the service being offered. By forming this partnership with William Hill, we are able to bring to our lottery customers in every state a world-class combination of technology and operational expertise.Renato Ascoli, IGT chief executive

Joe Asher, chief executive of William Hill US, had this to say about the deal:

William Hill’s track record as an operator globally, and our clear leadership as a sports book operator in the US, in particular, mean that US lotteries can be confident that in choosing IGT and us together, they will be benefiting from a reliable, trustworthy, and responsibly-managed solution – maximising revenues to each state with a quality product and service.Joe Asher, William Hill US chief executive

William Hill continues to seek to spread throughout the newly opened US market. Earlier this month, the operator penned a deal with the Eldorado casino group, which will see Hills supply digital and land-based sports betting services across a further seven states in which Eldorado has an outlet.

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