William Hill to partner with Prairie Meadows Racetrack & Casino in Iowa

William Hill has announced a partnership with the Prairie Meadows Racetrack & Casino in Iowa as the state heads towards regulated sports betting.

Casino chips and cards

Despite the partnership, sports betting is currently not legal in the state. © Pexels.

The news was announced via press release and will see Hills as the official sportsbook partner for the resort, once sports betting is legalised in the state, and authorisation from the relevant regulatory authorities is given.

The deal will see William Hill run a 8,600 square foot sportsbook at the casino.

However, sports betting is Iowa is currently not permitted. A motion filed during the state’s last assembly stated that sportsbooks would be allowed to operate after the federal level ban on sports betting was repealed.

The Professional and Amateur Sports Protection Act (PASPA) was famously repealed last year, but despite this, an updated bill detailing regulatory framework for sports betting in the state is yet to be filed.

Speaking about the partnership, Joe Asher, CEO of William Hill US, said:

We are excited about the prospect of sports betting in Iowa and are thrilled to partner with Prairie Meadows to be ready for the day when sports betting is legal in the state. We are building a first-class sports book that will make Prairie Meadows the place to bet and watch the games.Joe Asher, William Hill US CEO

Brad Rhines, senior vice president and chief strategic officer at Prairie Meadows, said:

We are excited to expand our resort offerings with a fully renovated Clubhouse that includes both our racing center and new William Hill sportsbook. Once the legislative process is complete, this innovative partnership will provide many fun and unique sports betting options for our guests.Brad Rhines, senior vice president and chief strategic officer at Prairie Meadows

William Hill is actively expanding rapidly in the states, as it looks to make up for retail shortfalls in the UK. A trading update released this week showed that operating profits were down 15% on the year in 2018, due largely to a fall in retail revenue.

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